Our Story

Originally founded in 1984 in a home garage and only offering hand building, Sta-Tru has certainly come a long way. Four years later in 1988, we moved into industrial space and purchased our first wheel building robot. And just two years later, in 1990 we again moved into larger space and added more robots to support our then brand new Distributor Wheel Program. Eight years later our 1 millionth wheel was trued by our robots and again our growth forced us to move into yet larger space, which is part of the manufacturing facility we still occupy today. Expanding our facility in 2003, we were able to start bringing in more containers of product components and also store more finished goods, ready to ship. And in 2010, we rolled out our own private label Sta-Tru and Speed Tuned lines of hubs, rims and complete wheels. We also proudly built a key strategic alliance with DT Swiss to offer their exceptional line of stainless steel spokes on a wide variety of our products. Today, we inventory over 700 components and 10,000 finished items and are ready to serve the  needs of bicycle distributors and manufacturers all over the country. In 2015, we are going on 31 years of servicing the bicycle industry with over 4 million wheels built.

 

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